Prime Big Deal Days is back October 7–8

Prime Big Deal Days is back October 7–8, and it’s stacked with huge savings on tech, fashion, beauty, home, toys, plus bonus perks for Prime members all event long. This early holiday kickoff is dropping new Hot Deals at 12 a.m., 8 a.m., and 1 p.m. PT, so set your alerts to catch the best discounts before they sell out.

Amazon is rolling out millions of exclusive deals for Prime members starting 12:01 a.m. PT on October 7, with major brands like KitchenAid, LEGO, Bose, and more in the mix across home, beauty, and everyday essentials. Expect up to 50% off Amazon devices, 40% off kitchen must-haves, and up to 65% off bestselling print books during the two-day event.

Tech and devices

• Up to 65% off Anker chargers and power banks for grab-and-go power that actually lasts.
• Up to 50% off Amazon devices and bundles, including Smart Plug, Echo Frames, and kid-friendly Echo Show kits and Kindle bundles.
• Up to 45% off Bose headphones and speakers for premium sound without the premium price tag.
• Up to 40% off TVs and monitors from LG and Hisense to upgrade movie nights and editing setups.
• More than 40% off the Luna controller and 50% off select Luna and Fire TV bundles for gaming on a budget.

Fashion finds

• Up to 50% off select Levi’s and CIDER for denim-and-basics season at closet-refresh prices.
• Up to 50% off Zappos styles from Crocs, Gola, and Steve Madden for comfy to dressy in one haul.
• Up to 40% off GAP, NAADAM, New Balance, and Swarovski for quality staples and sparkle moments.
• Amazon Essentials: up to 35% off select denim and up to 25% off sweaters and outerwear for the family.
• Up to 25% off Shopbop picks from LE BOP, Madewell, Veja, and Lioness for premium looks under retail.

Beauty and health

• Up to 40% off makeup from tarte, Anastasia Beverly Hills, and IT Cosmetics for holiday-ready glam.
• Up to 30% off premium beauty from Estée Lauder, Lancôme, Shiseido, LANEIGE, Urban Decay, TULA, and more.
• Up to 30% off skincare from ELEMIS, Kiehl’s, Dr.Jart+, and medicube to stock routine heroes.
• Up to 30% off haircare from VEGAMOUR, amika, Living Proof, Color Wow, and Aveda, plus up to 25% on Dyson beauty.
• Up to 25% off La Roche-Posay, Paula’s Choice, Youth to the People; plus savings on K18 and Nutrafol.

Home and pet

• Up to 50% off Shark and eufy floorcare so cleanup takes minutes, not hours.
• Up to 45% off BISSELL and iRobot vacuums and mops to automate the mess.
• Up to 40% off KitchenAid and Vitamix for meal-prep MVPs that last.
• Up to 30% off Dyson home products and top pet care from Blue Buffalo, Pet Honesty, and Zesty Paws.
• Up to 30% off furniture and décor from Ashley, Yankee Candle, WoodWick, and Eddie Bauer, plus savings on grocery staples from Pepsi, Frito-Lay, and Dixie.

Toys and gifts

• Up to 40% off toys from Fisher-Price, Ms. Rachel, Crayola, Play-Doh, NERF, and Tonies to stock the gift closet early.
• Up to 30% off LEGO, MAGNA-TILES, and PicassoTiles for screen-free fun and STEM-friendly picks.
• Up to 40% off Disney, Star Wars, and Wicked toys and apparel for fandom-friendly gifting.

Bonus member perks

• Free fresh grocery add-on: select a free perishable with eligible Same-Day Delivery orders in supported locations, auto-applied at checkout.
• Prime Visa promos: $150 Gift Card upon approval Oct. 2–8 and 10% back or more on select event deals; plus +2% with No-Rush for a total of 7% back on eligible purchases (terms apply).
• Grubhub+: $10 off $20 orders on Oct. 7–8 with code DEALS10, plus ongoing $0 delivery fees on eligible orders (fees/terms apply).
• Young Adults (18–24): 48-hour early access on Amazon-Exclusive products, up to 30% off, and 10% cash back on eligible categories, with a six-month $0 trial.
• Amazon Fresh in-store: $15 off $55+ during the event, with standard monthly discounts returning after Prime Big Deal Days (terms apply).

Books, video, and music

• Up to 65% off bestselling print books and triple Kindle Points on all Kindle books during the event.
• Prime Video deals up to 50% off select titles to rent or buy, plus subscription and bundle discounts.
• Amazon Music Unlimited: four months free for first-time users; current Individual can upgrade to Family at no extra cost for two months (limited time).

Smart shopping tips

• Watch Today’s Big Deals at 12 a.m., 8 a.m., and 1 p.m. PT to snag limited-time drops before they vanish.
• Use AI helpers like Rufus for gift discovery, Alexa+ for deal tracking alerts, and Amazon Lens for visual match finds—plus Hear the Highlights to skim products via AI audio.
• Stack rewards: pair Prime Card bonuses, No-Rush Delivery extra 2%, and category promos where eligible to amplify savings (check terms).

Small business spotlight

Prime Big Deal Days features deep discounts from small brands across skincare, grooming, home, and kids’ learning, with many items 20%–55% off, and most Amazon store sales coming from independent sellers year-round. Keep an eye out for finds from TruSkin, The Beard Club, BLISSY, True Classic, LUXE WEAVERS, Leather Honey, Vibriance Skin, Cali’s Books, and more.

Prime access

A Prime membership unlocks these deals and perks, with monthly or annual options, a 30-day trial for eligible shoppers, discounted Prime for young adults with a six-month trial, and Prime Access for qualifying customers. Membership also includes fast delivery, entertainment, and exclusive savings across Amazon throughout the year.